Hey there, I'm Yocheved, a digital product designer based in Israel

It might sound like a cliché, but I put my whole heart into whatever I do. Whether it be making birthday pancakes every year or providing my guests with the perfect mug, I am fully dedicated and deeply invested. I care about the people and the experiences involved. Professionally, I do the same. Whether it be a teambuilding game or a fully-fledged project coming to life, no detail is too small for me to consider. I value all aspects of the process and I commit myself to creating positive ones for others.

I’m enamored by nature’s wonders. I notice and appreciate them. I love catching joy-filled moments, from the seemingly mundane yet breathtaking sky one day to the way my husband holds my son the next. I experience design in the same way. I love how just changing the angle on the corner of a button or the subtle alignment of elements on a page can elevate the entire design. Discovering these seemingly simple and little details feels like catching a glimpse of the hustle and bustle backstage during a play. These beautiful creations and intuitive user experiences are something I thoroughly enjoy.

While I’m able to quickly anticipate the needs of users and stakeholders, I am also excited to discover new points of view. I love interacting with users and exploring their different considerations. These insights help me grow, learn, and remain mindful of the many different perspectives users may have when engaging with designs. This enables me to see the bigger picture in order to create solutions in a way that targets clients more efficiently.